“It is becoming only too clear that relying on the conventional wisdom as a solution to the crises we face is problematic, and the risks of serious climate change and environmental degradation only continue to increase. At this moment of challenge, this book is critical. In the first place, it integrates the individual factors that have been associated with high performance into a coherent whole. It suggests that it is unlikely that the piecemeal adoption of single “new” organizational practice can have any great effect, and demonstrates how successful firms adopt a bundle of approaches that are mutually reinforcing. It also suggests that having a coach/advisor who “knows the way” can make a tremendous difference, as can the determined leadership of key individuals.

Can you change your own business and simultaneously change the world? The stakes are huge: for each of us individually and for our children – and given the news each day it is easy to become discouraged. But this book suggests that the answer to this question is emphatically “yes,” and that the business can indeed play a leading role in building a more sustainable society. Let's begin today.”