Create a butterfly - not a faster caterpillar.
From the Foreword of colleague Carol Sanford's book,
The Responsible Business, about the value of our unique services:
Chad Holiday, Chairman, Bank of America; previously CEO, DuPont
“The way of thinking about running a business offered in The Responsible Business is a critical source of possibilities for a reimagined future. It describes a more complete, connected and systematic way to think and act on decisions and challenges. When I was at DuPont, I had first-hand experience with this way of thinking and working for over 20 years. I had many opportunities to apply it to hundreds of practical problems. In fact, rarely a day goes by that I do not call on this way looking at the world. Our company, and each leader in it was much better for it.
The question is, how do we focus our scientific might really important problems of the day? You will find the foundation of the systemic thinking required to take on these challenges more comprehensively portrayed in The Responsible Business than any other book I've ever read.”
Rebecca Henderson, Harvard Business School Professor
“It is becoming only too clear that relying on the conventional wisdom as a solution to the crises we face is problematic, and the risks of serious climate change and environmental degradation only continue to increase. At this moment of challenge, this book is critical. In the first place, it integrates the individual factors that have been associated with high performance into a coherent whole. It suggests that it is unlikely that the piecemeal adoption of single “new” organizational practice can have any great effect, and demonstrates how successful firms adopt a bundle of approaches that are mutually reinforcing. It also suggests that having a coach/advisor who “knows the way” can make a tremendous difference, as can the determined leadership of key individuals.
Can you change your own business and simultaneously change the world? The stakes are huge: for each of us individually and for our children – and given the news each day it is easy to become discouraged. But this book suggests that the answer to this question is emphatically “yes,” and that the business can indeed play a leading role in building a more sustainable society. Let's begin today.”